A Best Western High-Rise in NYC?

December 17 2012 by Chris McGinnis
Comments (3)


A brand new-from-the-ground-up Best Western high-rise hotel in New York City? You bet! The new BEST WESTERN PREMIER Herald Square Hotel is slated to open later this winter, and on my last trip to NYC, I took a quick hardhat tour.

Click on the video above for a slideshow of this exciting new property!

Some specifics:

>The hotel is located at 48 West 36th Street--a quiet street near the Empire State Building and Herald Square in a neighborhood that consists mainly of large commercial loft spaces used as photography studios and residential buildings.

>The 17-story building will have 94 rooms (six per floor)--with four oversized, loft-like suites on the top floor.

>Standard rooms are compact at 210 square feet, and offer a bright design-forward color palette and big windows. Upper floors will have the best views and light.

>The sleek exterior of the hotel is sheathed in "Coke-bottle-green" glass--it does not look like any other Best Western I've ever seen.

>At sidewalk level there will be a small lobby and elevator bank and a clubby bar area. On the basement level is a large dining area with a built-in breakfast buffet and a gym.

>A rooftop terrace (still awaiting city approval for public access) offers big sky views of the Empire State Building--what a nice way to watch the sun set!

>The hotel will offer free, super fast (50 mbps) wi-fi with two routers per floor.

>Following an industry trend, all rooms will have large walk-in showers instead of tubs.

>Rates will vary based on demand, but should average in the $200 per night range.

Chris McGinnis is Best Western's travel trends expert and business travel blogger on youmustbetrippin.com

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    3 Comments

    By C MORROW on December 20, 2012 7:31 PM

    this sounds like my hotel next time I am in New York

    By C BUDDINGTON on February 12, 2013 5:53 AM

    I would definitely like to experience this hotel for my next NYC visit at the end of April. The Best Western website isn't showing or taking reservations for this property yet. Hopefully it will be open by then.

    By XRumerTest on March 28, 2013 10:34 PM

    Hello. And Bye.


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