August 5 2011 by Bryson Forbes
Last night I watched the animated movie "Aladdin" with my two kids. As my mind started to wander while watching the kids' classic with the big blue genie, I got to thinking about the notion of being granted three wishes. From a travel perspective it would be easy to pick my top three dream destinations, but I thought it would be more fun to think about the three things I would choose to improve about the travel experience in general.
Here is what I came up with:
My first wish would be to grant bigger airline seats for all! Regardless of class of service, air travel would be far more comfortable and relaxing. I know the realists out there are going to tell me that it would drive prices way up, and they may be right, but this is my genie and my three wishes.
Next, I would like free high speed wireless Internet access anywhere and everywhere I go. The days of being overcharged and scared to open my cell phone bill will be gone. Industry leading companies like Best Western , who already offer this amenity for free, may lose a source of differentiation but it's the right thing to do for all.
Lastly, in my new travel reality, the price you are quoted would be the price pay. Most of the travellers that I speak to are frustrated with all the taxes, surcharges and ancillary fees that in some cases can double the advertised price pretty quickly. Whether it befor air travel, accommodations or even a car rental, my genie would change things so the price you see advertised and base your decision upon, would be the price you actually pay.
These are my three wishes for a better travel experience, what about you? What would make your life on the road better?