June 26 2012 by BW Innsider
By now we hope you've heard of Best Western's new advanced cleaning technologies program - I Care Clean. It's certainly been making a buzz in the national news and is being recognized as a benchmark for hotel cleanliness.
The new program empowers Best Western's Housekeeping to set a new standard for customer care with the use of UV Wands, Black Lights and Clean Remotes.
Take a look at what some of the media has to say about Best Western's I Care Clean!
LATimes.com, "Best Western Hotel Chain Goes After Overlooked Grime," Hugo Martin
NYDailyNews.com, "Hotel Cleaning Goes High-Tech"
CNN.com, "Hotel Chain Rolls Out Black-Light Inspections, UV Sterilization," Marnie Hunter
USAToday.com, "CSI Hotel Room: Best Western Goes High-Tech To Clean," Barbara DeLollis
CNBC (CNBC) TV, "Squawk on the Street"
ChicagoTribune.com, "Germ Warfare In Hotels," Josh Noel
SFGate.com, "What's The Dirtiest Thing In Your Hotel Room?," Chris McGinnis