A few weeks ago, I had the privilege of making my third appearance as a guest on the Chris Robinson Travel Show. It was the Saturday of the long weekend in August and for those in Toronto, his radio show is live on CFRB News Talk 1010 at 10:00AM every Saturday morning or for those close to Montreal it’s an hour later on CJAD 800. I have known Chris well for more than ten years and it’s always fun to catch up albeit with thousands of people listening.
Neil Hornsby, Best Western’s Canadian Director of Marketing joined us on air and we chatted for two hours about an array of topics but mostly focused on Best Western. We handled a lot of questions from Chris’s listeners about a litany of topics from travelling with pets to the differences between Best Western, Best Western PLUS and Best Western PREMIER properties. We also had lots of listeners call in to let us know they were imminently on their way to some global destination, Ireland, India and Holland stand out and they asked if there was a Best Western nearby. The answer is almost always the same, yes, with more than 4,200 properties in more than one hundred countries there’s usually one close by.
The question I remember most though was a simple one “What do you like most about Best Western?” After thinking about for a moment I eluded to the fact that each property is independently owned and operated. It’s important to me for a number of reasons but likely it’s because I’m Canadian and I appreciate diversity. In a society with big international companies changing our corporate landscape it’s really refreshing to see a hybrid model. Guests can get the best of both worlds, the consistency of world class service and amenities like free high speed internet access, breakfast (often free) and one of the best reward programs in the world yet it’s combined with personal touches that add a local flare and differentiate the hotel. In Kelowna for instance it’s the focus on green initiatives, in Orangeville it’s the spa and in London, Ontario it’s the indoor pool to name only a few.
Best Western has done a fantastic job highlighting the owners and to see more check out their “Indie Films.” So far, there are three about Canadian Best Western owners. I love a lot of things about Best Western but the Indie films definitely showcase my favourite part. What’s your favourite thing about Best Western?