February 8 2012 by Chris McGinnis
Did you know that small businesses employ more than half of all US workers? These all-American companies are poised to hire even more as economic and employment trends in the US begin to brighten.
For example, medium-sized businesses added 72,000 new jobs in January, and small businesses added an astonishing 95,000 new employees, according to new data from ADP, a payroll processing company. In the same month, large companies in the US added only 3,000 jobs.
So it's no wonder more companies are jumping to offer special deals and promotions designed to promote loyalty among business owners...and their employees... and provide incentives to get their businesses growing again.
Best Western is one of these brands. In fact, since nearly all of Best Western's 4,000 hotels are individually owned by small business owners themselves, they "get it" when it comes to the addressing needs of like-minded business owners.
With that in mind, Best Western has launched a new "Business Advantage" program that offers small and medium sized businesses exactly what they need from a hotel chain:
>A great deal: Members get an across-the-board 10% discount off the hotel's lowest rate. (That would be a savings of $30 off a three-night stay at a hotel offering a rate of $100 per night. If you or your employees stay at hotels at least three times per month, that's a minimum savings of $360 in a year. Not bad!)
>Special recognition: Both owners AND employees get automatic elite-level membership in Best Western's popular Rewards program, which offers perks such as room upgrades, points bonuses and early check-in/check-out privileges.
>More points: Both the traveler AND the owner earn Rewards points. As usual, the traveler earns Rewards points for their stays--- but get this: with Business Advantage, Best Western credits the business owners' account with 10% of the points earned by traveling employees.
>A signing bonus: Business Advantage participants who also stay at a Best Western just one night during its Spring Promotion through April 8 will receive a free one year membership to the hugely popular Trip It Pro (normally $49), a program that helps business travelers keep track of their travel plans.
What do you think? Are you a small or medium sized business owner that is finally hiring more employees as the economy improves?