Three Internet-Savvy Race Fans Will Be Selected to Travel to Phoenix for the April 10 Race and Serve as David Reutimann’s Team of Twitter Correspondents.
Fans who visit the Best Western “Official Tweet Crew Team” Web site, www.bestwestern.com/tweetcrewteam starting today through Wednesday, March 17, will have the opportunity to submit an application, which includes a link to a creative video or picture, to become a member of this historic team. The selected three-person team will join David Reutimann in Phoenix on April 10 and spend the weekend with the 2009 Coca-Cola 600 winner, Tweeting about every twist and turn he makes on-and-off the track. Each Tweet Crew Team member will be provided with a smartphone that has camera capabilities to enable “Twitpics.”
The first-ever “Official Tweet Crew Team” will also give racing fans around the world an up-close-and-personal glimpse into the Sprint Cup Series Race in Phoenix by providing a written play-by-play of the race via Twitter from the team’s different vantage points around the track. Fans can follow all the heart-pounding and intimate action by logging onto www.twitter.com and following the team at @tweetcrewteam. Finally, race fans watching from home or following the team on Twitter will be given the chance to win great prizes throughout the race including official Best Western Racing and Michael Waltrip Racing gear, as well as rewards program points that can be redeemed for future hotel stays and a wide variety of merchandise. One lucky member of Speed Rewards, Best Western’s loyalty program for race fans, will also win a Travel Card valued at $500.