The Business Traveler and the Evolution of “Bleisure”

In a world of teleconferencing, virtual reality, wearables and drones, it’s easy to imagine a world without business travel. However, optimism for business and leisure travel remains high. Best Western recently hosted a panel of senior travel executives at the annual Business Travel Summit, held in Toronto, to discuss business travel trends. The consensus: online…

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Hispanicize 2015: A New Level of Engagement with Leading Latino Trendsetters

In the Latino social media and entertainment space, no other conference is quite like Hispanicize. This is a one of a kind “irreverent, creative and high-octane gathering” of the nation’s leading Latino bloggers, journalists, musicians, marketers, filmmakers, and more often, described as the Hispanic edition of South by Southwest. Since its humble beginnings in 2010,…

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J.D. Power: Best Western Rewards Ranks in Top Three

In a competitive rewards program landscape with hoteliers globally vying for guest loyalty and frequent, repeat visits, it’s quite an accomplishment for Best Western International’s guest loyalty program, Best Western Rewards®, to rank top three in the J.D. Power 2015 Hotel Loyalty/Rewards Program Satisfaction Report℠. Best Western Rewards received a 5 from J.D. Power.com Power…

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